NXT Goo, You’ve Won My Attention, But…

“Woah, that package is lighting up next to me.”
Yeah, I picked it up. Hey, that’s pretty neat. That’s a good ploy, guys. Stick a small, emanating LED inside your package, hope the battery at least outlasts the shelf-life, wait for sales. Okay, cool, you’ve gotten my hard-won attention…
…but I didn’t buy your goo and I’m not even sure what type of goo you’re selling.
It’s the light-up kind, silly.